What is going on in the LOST-o-sphere

During Comic-con 2009, the following material was released

• The Mr. Cluck's and Oceanic commercials suggesting that…well, watch for yourself!
• Kate on America's most wanted. Less fun watching but it also means…something.
• LOST university
• Mysteries of the Universe: DHARMA Initiative The most entertaining of the crop so far, in my opinion.

A bit later the thing with damoncarltonandapolarbear.com got going, and I and many others still don't know just what to make of. Actuallyitsketchup.com anyone?